Soft lures are incredible baits for most predatory fish. In freshwater perch, pike, zander and trout love them and in saltwater most species will take them without hesitation. Change colours frequently so you find the best colour for the conditions. It can make a huge difference. The tail moves very easily, also when you let the shad sink.
Our products are designed and developed in the UK. Angling is constantly progressing as new methods are introduced. We monitor new trends carefully, and we develop and improve our range continuously. Our products must be easy to handle, durable and, above all, catch fish!
Our products are manufactured, without intermediaries, by leading manufacturers throughout the world. We actively search out the best producer for each individual product, to ensure that we can offer the best quality at the best price.
You can find our products in the vast majority of specialised fishing tackle shops. We are also represented in many retail chains across the UK. If your local retailer does not have the product you want in stock, they will be pleased to order it for you. Just ask. For improved availability, you can now find our range for sale on Amazon.
Our range includes approx. 3,000 products. We supply a full range of fishing tackle, with everything you need, from rod and reel to bait, and a wide selection of accessories, for sea angling, lake fishing, river fishing and more. We have fishing tackle at a sensible price for beginners, as well as top-of-the-range products for anglers who want only the best. We have a broad range of buoyancy garments and floatation suits.